February 2010 – VALUE. ATTITUDE. FLEXIBILITY. FOCUS. SOLUTIONS. INTEGRITY. Principles not just on paper, but principles that Jasper Group employees have lived by since opening their doors over 80 years ago. These same values provided the inspiration for the company’s new look. “We knew we needed a graphic representation of the attributes of our people, our business, our products, our philosophies. We wanted to communicate through our logos what people experience when they visit us in Jasper,” said Ashley Werner, Marketing Director. “From the fun atmosphere and energetic attitudes of our people to our uncompromising position on sustainable production and design, our new logos reflect the forward thinking value-centric way we operate.”
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While most companies have battled through this tough economy by cutting programs, eliminating jobs, and halting growth plans, Jasper Group with its family of brands, JSI, Community and Klem, has been busy building onto its strategy ways to become a total solutions provider for the furniture industry. As market momentum began to slow late in 2008, the company saw this as an opportune time to reorganize, realign, and come out strong. “We saw this incredible opportunity when maximizing the strengths of each brand to provide a complete package offering – a total solution with one seamless point of contact,” continued Werner. “To convey this, our graphics needed to visually relate so people know our brands are part of a whole.”
“Branding is just the beginning,” explained President and CEO, Mike Elliott. “This year we will re-introduce Jasper Group to the industry with many exciting expansions, additions, and endeavors.” Among those are 5 new products slated before June, Greenguard certification of its highly touted Vision series, a 5300 square foot showroom in Chicago, 4 new websites focused on design and function, a new low emission high quality finish and a 3100 square foot renovated Community showroom in Jasper. “Someone once asked me whether Jasper Group looked to continue growing. I remember being surprised by the question. My answer was simple – if a company is not growing and looking toward the future, it is going in the opposite direction,” finished Elliott. With this forward thinking focus the people of Jasper Group display the company’s successes with characteristic quiet pride, while striving to continuously improve with new ideas for tomorrow’s furniture needs.
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